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The product, brand name, positioning, and package design were standardized globally. P&G International did, however, invite local managers to suggest how the ...
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The product is the most important element of a company's marketing program. Global marketers face the challenge of formulating coherent product and brand ...
International marketing is the marketing of products or services outside of your brand's domestic audience. Think of it as a type of international trade. By ...
Promoting your products internationally is not a simple task. It all starts with market research to analyze the specific characteristics of your target country.